Earlex

Business Description

Earlex is an international company that manufactures DIY and professional decorating power tools and power cleaning equipment.

Incorporated in 1987 on the back of one product, the world’s first DIY steam wallpaper stripper, they have gone from strength to strength and established a complete new category of decorating power tools

Despite intense competition over the year, Earlex has stayed as market and brand leader.

Project Description

Earlex approached us to redesign their e-commerce website and bring it up to date in terms of design and web compliance.

Solution

The need to keep a consistent feel throughout the site from browse to purchase was important to Earlex so we created two ideas for them, each with it own individuality.

Our favourite look is the white design as it gives a light & fresh feel. Also it lends itself well to the type of products that Earlex manufacture and sell.

Result

The functional look is very deliberate as it targets the core market that Earlex would try to reach.

The whole process needs to be much like shopping in a DIY superstore where a shopper can instantly find what they are looking for with clear labeling and functional space structure. However as we are designers a little design flair will polish the look and feel of the site allowing for an enjoyable yet productive web experience.