Hennings Wine

Business Description

Established in 1960, Henning Wine Merchants in Pulborough are a well known company in their local area and across the south coast. With two shops in both Pulborough and Petworth, Hennings Wine offer a wide range of wines and sprits from around the world.

Hennings Wine Merchants are also very well known within the trade industry and pride themselves as one of the premier suppliers in the south through the exceptional quality of service and innovative range of products paired with friendly and knowledgeable staff.

Project Description

Hennings Wine have been established for many years and wanted to keep up to speed with technology and the evolution and growth of the Internet. For these reasons we were asked to pitch our ideas and provide Hennings Wine with a fully integrated E-commerce solution which linked up with their in store POS systems. The website needed to be fully content managed and optimisaed for search engines.

Solution

Following the clients requirements and our own recommendations we came up with a solution that would allow Hennings Wine to manage their online orders uniquely away from their offline shops, but then ensuing a full synergy of the overall brand, product ranges and offers. Hennings wine were given the ability the process orders, manage customers and maintain stock levels and product listings amongst more.

With the use of Smarty templates to design and build the site using Object-Orientated PHP5, the website is now easily maintainable and manageable by any third party and gives Hennings Wine merchants the piece of mind that their new online shop is future proofed for years to come.

Result

This has certainly been one of the more advanced projects that Strawberrysoup have undertaken. With the integration of discounts, management of customer orders and ability to update the site in-house, the project has proved to be an exciting challenge for both parties with a very positive and professional end result. The next challenge is driving sales through the website through search engine marketing and ongoing maintenance. Certainly a top 10 in our portfolio to date.

website: http://shop.henningswine.co.uk