Irregular Choice

Business Description

Irregular Choice is a well established shoe design company based in Brighton selling shoes, bags, clothing and other accessories. With stores in London and New York and plans for a new store in Brighton this summer, the Irregular Choice brand is on the move and required an online presence to support it’s growing high street activity.

The Irregular Choice brand has a dedicated base of supporters who love both the company and the products they supply. With one signup holding page, Irregular Choice managed to obtain tens of thousands of online subscribers in under 2 months which was a turn measurement of the level of interest in the company across the UK and abroad.

Project Description

As we understood it, the overall goal was to design, develop and support a innovative website that was going to showcase the Irregular Choice brand, facilitate the sale of it’s products securely around the world via the Internet and most importantly assist the growth and development of the Irregular Choice online community.

The new website was not only about making sales but was also a central point for Irregular Choice brand lovers to meet, network and develop their knowledge and enthusiasm of the “Irregular” brand.

Solution

The new website launched in the UK with the aim of developing it into the US and other countries in the near future. The design of the website was a vital element of the overall success therefore Strawberrysoup and Irregular Choice worked very closely together to design and develop the concept of the brochure area of the website.

The aesthetics had to follow the “Irregular” look and feel of the brand and it's products to ensure brand continuity through innovative but brand consistent illustration and design. With the continuing growth of the web on mobile devices, the website was built with remote Internet access in mind. Search engine rankings were also going to be important for the new website not only for increasing sales, but also to reduce risk by lowering the reliance placed on offline traditional marketing methods.

Through the build of a fresh, innovative and well optimised website, Irregular Choice now have the stepping stone required to further develop their brand online.

website: http://www.irregularchoice.com
shop: http://shop.irregularchoice.com