Sealand Aerial Photography
Business Description
Sealand Aerial Photography' specialise in the supply of high quality commercial aerial photography and operate their own aircraft with professional crews. They fly throughout the year providing aerial photography to all parts of the UK and are based at Goodwood Aerodrome. The unique selling point that Sealand have over many of their competitors is that they are fortunate to have their own airstrip alongside their offices enabling them to return to base and transmit clients aerial photography from their studio within minutes of landing.
Project Description
Sealand required a new website to replace their existing one in an attempt to improve their online visibility in their local area. The old website was out of date in terms of its content and imagery and needed an overhaul to bring the business up to speed with its industry. We were given free raine to design and implement a new online web presence that would support Sealand as they establish their name within the market place.
Solution
With limited existing branding to work with we decided to employ the help of our partners Paradigm Design to implement a full re-brand before we began to design the website. Ensuring they did not go over budget, Paradigm Design we able to provide Sealand with a new logo, business cards and compliment slips to match their new business image and online visibility.
The website was then implemented with SEO in mind in order to achieve search engine rankings for key phrases such as ‘sealand’ and sealand aerial photography’.
Result
Since the launch of the new website, many of Sealand’s new and existing clients have commented on the clean, clear and easy to use style of the website compared to their previous website. Since then Sealand have also implemented a small ‘Pay Per Click’ advertising campaign on Google which has helped them to achieve rankings over and above their competitors. As the business grows, Sealand are now keen to drive the business online through Search Engine Marketing for key phrases such as ‘aerial photography’. Due to the way in which the website was designed and built with optimisation in mind, the search engine marketing strategy is destined for success.
