How do you get people to share your offline catalogue online?
Simple – tell them to! Throw in a giveaway for a bit of motivation and you’re onto a winner, or at least IKEA certainly was with their recent Social Catalogue campaign.
By asking their fans and followers to take a photo of their favourite product in the catalogue and posting it on Instagram for their chance to win it, the print catalogue (not exactly the most exciting thing in the world) spread like digital wildfire! In just a few weeks every single page of the IKEA catalogue was shared with hundreds of thousands of people on Instagram and available to scroll through under a single hashtag!