Helping over 30 million people quit their habits.
Design / Digital / UX
Allen Carr has pioneered the Easyway method of dealing with the problems of smoking, alcohol, weight, gambling and even fear of flying and has now helped over 30 million people around the world.
Allen Carr’s focus on why these continue to be problematic for people has revolutionised the way that these issues can be dealt with. As a result, Allen Carr’s Easyway has set thousands of people free from problems across the world.
Big Hollywood names such as Ellen DeGeneres, Richard Branson and Sir Anthony Hopkins have endorsed Allen Carr’s Easyway Quit Smoking. There are even a whopping 7,563 testimonials on their website and that number is always growing!
Detail in the design
The previous Allen Carr’s Easyway website was poorly designed, looked unprofessional and was restrictive when it came to adding new services. Users were getting lost in various sections, due to poor information architecture and a hard to understand navigation.
Allen Carr wanted a step-change with their brand and online presence by developing a new global website which could grow with their business both domestically and internationally. This new website needed to improve on their existing SERP rankings as well as generate exposure for the new additions and methods available from Allen Carr’s Easyway, not just their immensely popular and effective Quit Smoking programme.
A unique user journey
An innovative design and specific, pragmatic planning were needed in order to create a user journey that could take in the complexities of the business and help navigate people to their needs easily and seamlessly.
The basis for this would be a WordPress website and Strawberrysoup needed to create a low maintenance US version of the website too. This gave Allen Carr a well-rounded, worldwide net in which to capture their audience, provide answers to their needs, and help to build the business.
From design, right through to development, we planned according to the SEO needs of the site. This meant that we created a platform which will not only support the existing brand but help to build it online. We then launched both the US and the UK websites with an intricate migration strategy in order to ensure that no damage was done to their current online presence; and the result is a couple of very successful websites that do justice to the amazing work the Allen Carr brand is doing.
A word from
Amber / Project Manager
“This project had a complex set of unique user personas, ten distinct areas of support as well as being offered globally. We had a series of planning sessions and workshops with the client/target audience to really get our heads into how they make decisions and what information was most important to them.”