Beautiful packaging design from Motorman Chocolate Lager

We are surrounded by packaging all day every day, but it is not often that we see some really well thought-out and beautiful packaging like the new brand Motorman Chocolate Lager.

The packaging was designed by Brooklyn based FreshThrills who highlight that “a Motorman is the title of a trolley engineer and during the early 1900’s, people commonly rode trolleys to get around downtown Brooklyn. In a lot of ways, the Motorman is a perfect symbol of resourcefulness because they not only operated and maintained the trolley but also acted as the conductor. It’s fair to say they had a tough, but respectable job.”

We *really* want to try some of this, and then keep the packaging as a momento… it’s too good to through away…

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