Ben Sherman rebrand & store design

Founded in 1963 in Brighton, UK by Ben Sherman (neé Arthur Benjamin Sugarman), Ben Sherman is one of the most iconic clothing brands in both the UK and the world.

Best known for its defining button-down shirts, Ben Sherman has maintained cult status for a remarkable five decades, transcending whatever the fashion of the moment is. Since July (or perhaps June) the Ben Sherman website has been showing a simple sans serif logo but acknowledging that the site was an interim version to a brand new site, so it seemed as if the logo was not a definite change. But this past September, with the opening of a new concept store in their flagship location on Carnaby Street, it remains no doubt that this is the new look for Ben Sherman. Designed in-house, the logo and identity have been brought to life in a retail environment by Brinkworth.

Ben Sherman rebrand and store design Ben Sherman rebrand and store design Ben Sherman rebrand and store design Ben Sherman rebrand and store design Ben Sherman rebrand and store design Ben Sherman rebrand and store design

Thanks to Under Consideration for the heads up!