The eCommerce industry is a fiercely competitive marketplace where it’s increasingly difficult to get your products in front of the right people at the right time. The best way to achieve this is by having a high performance website that is supported by an effective search marketing strategy, but with so many companies competing in this space, you need to go beyond basic techniques to succeed. To get the edge and uncover hidden opportunities, you must embrace technologies such as machine learning and data science. In this free seminar, taking place at Google on Wednesday 15th May, we’ll be partnering with our sister agency Vertical Leap to explore what a good website and search marketing strategy looks like in 2019 and how these new technologies should be playing a role.
9:30 – Refreshments
9:45 – Google: Impact of machine learning on marketing & advertising
10:15 – SEO: Latest trends, tools and machine leaning techniques
10:45 – PPC: Automation, data insights and visualisation techniques
11:15 – Refreshments
11:30 – Web design and UX: Latest trends and best practices
12:00 – eCommerce insight from Lead Architect at KFC
12:30 – Lunch and networking
13:00 – End
Where and when?
Date: Wednesday 15th May 2019
Venue: Google Offices, 1-13 St Giles High St, London WC2H 8AG.
Places are limited.
To book your place, email the team on: firstname.lastname@example.org