Branding, design and development

www.ecoglobalmarkets.com

We think it’s safe to say everyone is now very aware of the environmental issues present in our world today and our impact upon them. They will also be very aware of the bad press that financial markets have received since the onset of the recession. Combine these and you have a volatile environment in which to start your business venture .

This client has done just that. Eco Global Markets have struck on a unique idea of embracing both financial and ecological issues to create a company whose products cater for both those seeking sound financial investments and those who feel responsibility to the environment. The result is an extensive range of very attractive products.

Eco Global Markets have put together a team of specialists who find unique ecological investment opportunities and personally bring them to their client base. Products such as investing in shares for an area of Brazilian rainforest, not only ensure the safety of that area for the foreseeable future but also generate valuable Carbon Credits on a yearly basis. This is, in every way a sustainable venture that thinks forward for the global benefit as well as for the personal benefit of their investors.

Factors that some companies may shy away from have been embraced with expert analysis, detailed research and passion by Eco Global Markets. We were asked to help the company make an impact with their branding and collateral as well as develop a showcase website that set them apart from their competition and the rest of the financial market.

We developed an identity that was corporate but dynamic. A curved typeface with perfectly circular ‘o’s and enabled us to create a logotype that represented the global scope of the company. We wanted the feel to be clean and simple. The turquoise and teal colours fade through to a lime green expressing both freshness and presenting a significant impact.

We took this style through to a dynamic brochure website that presents the key factors about their products and supports the brand. jQuery animations create a simple but effective introductory animation that reinforces the brand by creative use of the logotype.

We also produced print and e-brochures continuing the feel of the brand. Large rich images of the rainforest and lush vegetation are countered by more dramatic imagery of man’s impact both industrial and ecological.