Sports, Leisure and Culture
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Design, prototyping and brand manual
New beginnings
The Sport Leisure and Culture Consultancy was born out of the idea that there must be a better approach for sports consultancy in the UK. A worldwide, open approach that uses real world examples and new techniques to provide exciting results. The first task the company undertook was a year of world wide fact-finding exploring. The trip took in New Zealand, Africa, South America, and the USA to see how different cultures and nationalities play and relax, collating ideas and research (and a lot of fun along the way).
Momentum
Sadly we weren’t allowed to come on the trip too, but we were selected to generate the branding, print and web presence for this new company and given free rein to create something that would represent the ethos and ambition of this new venture. With our client’s position still comfortably resting at the very top of the industry our finish had to be of quality and corporate but with aspects of individuality that reinforced the approach. We set out to create an innovative brand using exciting font styles, colour schemes and layouts partnered with luxurious and dynamic imagery.
We also created a unique website structure that shrugged off the usual navigation staples to more faithfully represent the organisation. The site was arranged through a ‘past’, ‘present’ and ‘future’ structure. Past being where the company had come from, its experience and credentials, present was full of dynamic elements feeding into it as our client travelled the world (flikr, twitter and a world map format where documents and videos could be tagged to a location). Future was the area where the company would build up momentum with articles and reports that would go on to form the foundation of the company.
We really liked that fact we could take our own route with this project and as always like very much to see our projects out-performing our initial expectations. We carry on providing new elements both on and offline to support SLC as the company progresses.