Design and email marketing

Branching out

The AA is one of the UK’s best know and most loved motoring organisations. Most of us will have encountered them in some form (hopefully not in the pouring rain broken down at the side of a deserted country lane!). Since its inception it has developed a portfolio of high quality services for its members. Moving from specific roadside and motoring products the AA keeps expanding incorporating a vast raft of other sectors all managed and executed with the same quality trustworthy approach they are known for. For a somewhat traditional appearing brand they are not lagging behind when it comes to new and innovative approaches. Throughout its activities it uses technology and new media to provide its customers with the best service in the most efficient of ways.

Quick start

This need for fast and efficient communication and the latest techniques led them to Strawberrysoup. We proposed a structure through which we were able to support their activities at quite short notice (such is the nature of marketing) and deploy a great looking solution in multiple formats extremely quickly. So far we have been involved in e-marketing campaigns, the creation of custom iconography and online advertising banners. We also act as online consultants to the marketing department answering any queries they have when it comes to online issues or helping work out what are the best strategies to undertake.

We are very proud to maintain the AA as a client and look forward to more of the same from them in the coming years and more exciting projects to get our teeth into.