Codecademy launches new identity

The popular interactive code-learning platform has recently launched a new logo and identity – ‘a new Codecademy designed from the ground up‘.Codecademy old v new logo

The new branding is a much better representation of the organisation than the original logo, which was literally created in minutes by browsing free fonts, and lends itself well to adapt to different areas of the platform and different language classes, which include HTML and CSS, jQuery, JavaScript, PHP, Python and Ruby. The result is a clean and consistent identity build on a solid concept including a new colour palette and nice iconography.

The design agency behind the new look, Pentagram explains the concept behind the new logo:

The new wordmark is constructed of two distinct parts that convey Codecademy’s core values. Inspired by programming cues, the word “code” has been highlighted in a frame or field that sets off what the platform is all about. The frame can also be used to hold iconography, programming symbols, or other typography. At the same time, the second “c” is underlined like a cursor, suggesting a sense of open-ended possibility and change, as well as evaluation and exploration. The “cademy” is an educational anchor for whatever is placed before it.

Codecaedmy new logo

http://vimeo.com/92654271

Codecaedmy logo grid Codecaedmy iPhone icon Codecaedmy icons Codecaedmy toolkit codecademy_web_samples

Images & info found at Brand New.