Eurostar unveils new logo

Eurostar has unveiled their new visual identity, as the rail operator gears up for the launch of new trains and an expanded European network over the next few years.

The new logo will appear on trains from April 1 and on the operator’s website from April 5, and reflects the fact the operator is “no longer a three market business”. Eurostar will also refurbish its current fleet beginning next year, and while the operator is keeping tight-lipped on the new designs, commercial director Nick Mercer said they would be “radically different” to what customers have experienced until now.

Nick Mercer, commercial director at Eurostar, says that he wants to compete with train operators and short-haul airlines.

“We want to make Europe’s most loved travel experience. Why can’t you make travel and the experience of travelling in Europe and enjoyable thing and differentiate it from airlines and train operators.”

Emma Harris, sales and marketing director adds the new logo also provides the Eurostar brand consistency across all markets.

“From a brand perspective, we have previously developed very different identities in each of our core markets, however, as we compete in a deregulated market and expand our reach across Europe, it’s vital that we have a consistent brand in all markets.”

Eurostar New Logo