Inspiring children to learn across the UK.
Branding / UX / Web Design & Development
Explore Learning has 128 centres located throughout the UK. In them, they provide award-winning tuition for children of all abilities, as well as offering amazing opportunities to develop their key skills within Maths and English. With their out-of-hours tuition, the Explore curriculum includes Maths, English, Creative Writing, Handwriting and tutoring especially for entrance exams, such as the Eleven Plus.
Explore Learning tutors work with children in a maximum ratio of 1:6, ensuring the right balance between individual support and independent learning.
A bright new brand
The education market is getting very competitive, especially in the private education centre market. Explore Learning had identified the need to refresh their identity to make them feel more fun, approachable and results-led. Post-rebrand, they then wanted to ensure their website was working as hard for them as it could.
As part of the branding and identity, we offered creative guidance for new photography. This involved suggested lighting, depth of field, angles and compositions.
Developed from the ground up
We first had to get our heads into Explore Learning, what they offered and why the offer it to. We commenced with a detailed planning phase that included user personas, journeys, optimised the IA and looked at what competitors were doing digitally from a functional and design perspective. We were keen to ensure the user groups were included during the planning process so ran a series of focus groups with the children and parents have really helped steer our branding and website ideas.
For their website, we applied the new brand & design assets we created across the cohesive, fully bespoke experience, built entirely within WordPress. Our talented SEO department worked tirelessly throughout the design & development phases to ensure Explore Learning were poised for successful growth.
A word from
Jaime / Technical Director
Speaking directly to staff, parents and students really helped us to understand what was important to showcase and highlight as both part of the brand and within the new website that we launched.
We’re really proud of the results we’ve achieved so far for Explore Learning, and the results speak for themselves:
INCREASE IN MOBILE LEADS
INCREASE IN LEADS FOR TRIALS
INCREASE IN JOB APPLICATIONS
REDUCTION IN BOUNCE RATE