Flipping awesome rebrand for More4

Launched in 2005 by British broadcaster Channel 4, More4 is a digital television channel popular for its range of documentaries, U.S. imports like The Daily Show, reruns from its parent company, and some original programming. Announced back in November and effective this week, More4 will start “focusing more fully on popular factual and features — life enhancing content, helping viewers to get the most out of their everyday lives.” In other words, downers like “documentaries, arts and current affairs” are out and “programming which offers insight and inspiration to the way they live, including homes, property, food, health and fashion” is in. The new identity and on-air look has been designed by London-based ManvsMachine.

“The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming.” comments ManvsMachine.

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via Under Consideration