FTT Global

The plan

FTT Global was founded on a frustration that it is often far more difficult to transfer money across different countries than it needs to be.

They wanted to establish a new brand identity to compliment their transaction system which focuses on providing businesses and consumers with the service they need and a positive user experience.

“The website needed to enable people to make international transactions and view exchange rates, all whilst communicating the white-labelled capabilities of their FX system.”

The project

After developing a brand to communicate both the professional and personable sides of FTT Global, the website was designed mindfully around what users need to use the site for and the need for positive user experience.

The end result is a simple dashboard-style layout of transferring money and, because it was vital for the user interface to be clear and easy to use, we built the user journey around 3 quick and simple stages and made sure to communicate this 3-step process to users.

We also directed introductory videos created by our commercial partner Millstream Productions to help explain the FX system and process while also providing more depth to the brand identity.

The Javascript slider for the banner on the three key landing pages – home, personal and business, exchange rates for the various currencies can be checked instantly without having to click through to other pages. The dynamic, real-time search element also enables users to find exactly what they want, when they want it.

It’s key for FTT Global to be able to stay ahead of the game and make sure that their site continues to evolve, both in terms of look and functionality, so we will be working closely with FTT Global to provide ongoing consultancy and support for the foreseeable future.

http://www.fttglobal.com