Highbury Vintners is an independent wine merchant perfect for all wine enthusiasts. Being independent gives them extraordinary flexibility with their wine range. With over 1,300 wines in stock, all of their members of staff have completed WSET® Advanced Certificate courses to give the best advice on anything from food matching to unusual grape varietals..
The plan
When Highbury Vintners approached us to ask us to redesign and redevelop their website, we were very excited. Not only do we love a nice glass of wine, but the vast range of high quality wines that they offer was sure to open our minds further.
They had an existing website which promoted the wine that they offer, but it did not offer a buy online facility. Coupled with the fact that they have a new feature-rich EPOS system that didn’t integrate with the website, they decided it was time to change.
The project
We redesigned and rebuilt their website from the ground up. It uses a bespoke CMS that we developed from the ground-up and integrates flawlessly with their EPOS system allowing them to update products in one place and be confident that their stock levels are always up-to-date.
The browsing functionality allows for simple and intuitive searching and selection of products based on country, region, grape variety and price using a slider for added convenience.
Highbury Vintners have a very popular wine club whereby users can register, pay a monthly fee and receive a selection of hand-picked wines to try, share and discuss within the club. We developed this bespoke functionality allowing their community to get involved online.
The final piece was focused around weddings and allowing their users to setup a gift-list. Engages couples can setup an account online and select various wines from the eCommerce platform to add to their wish-list. They then share their private list with friends and family who login online and purchase on their behalf. This piece of functionality has proven to be very popular and continues to grow on a monthly basis.
The results
The new website has become a significant revenue stream for Highbury Vintners. As well as increasing footfall to their store as people find them online, they’ve built a loyal and passionate user base online that continue to interact online and recommend their wines to friends and family.
We’re now planning their mobile website and looking strategically at how they can use social channels to maximise sales and brand awareness.
Check out the website at highburyvintners.co.uk and let us know what you think.
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