House of Peroni
Luxury beer brand Peroni Nastro Azzurro, in collaboration with the creative council, has commissioned a new London installation celebrating Italy’s established and emerging art culture. House of Peroni will hold two month-long exhibitions in July and November including lots of great resident art, design, photography, film, fashion and music pieces, creative workshops and interactive events.
This inspirational art installation aligns the already fashionable Peroni brand with the class and quality of Italian art and culture. They also (perhaps bravely?) position their beer next to luxury food, with a restaurant staffed by michelin star chefs!
Talking of Peroni… is it time to crack open the Friday beers yet?!