IKEA hacks Instagram to build a social catalogue microsite

A little while ago I wrote about IKEA’s Social Catalogue, where they encouraged consumers to post pictures of the pages of their physical catalogue on Instagram as part of a competition. (Read more here).

This time, the Russian division of the brand has gone a step or two further with using Instagram as a platform to share their catalogue. They’ve hacked the photo-sharing social network by creating tonnes of separate profiles for different products and using the tagging feature on catalogue photos to enable users to click through to each product.

Nice work!

IKEA Instagram catalogue

 

IKEA Instagram catalogue

We found this on Protein.