Little Chef is now 'Wonderfully British'

Little Chef is a British institution which launched its first restaurant in Reading in 1958. It quickly grew to be a familiar friend along the motorways throughout the UK.

Over time, British tastes changed but Little Chef didn’t so the brand and restaurant chain really suffered and it lost its place as the UKs favourite place to eat with the introduction of McDonalds and other fast food chains.

Venturethree was given the task to update and refresh Little Chefs brand and position in the motorway marketplace.

“Freshly cooked food made just for you. Little Chef is more relevant today than ever. We are repositioning the brand as ‘Wonderfully British’, bringing the food, service, environment and communications together under one strong brand” Venturethree explains.

Welcome to the new Little Chef. Fresh, fun and Wonderfully British. You can check out one of their new restaurants (we have just been rated and included in the Good Food Guide following Heston Blumentals consultancy and input) at their website: http://www.littlechef.co.uk

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