MOO.com opens 'real life' store

Online print company MOO.com has opened a brick and mortar store, admitting that there are limits to what their website alone can do for their business.

With print items, there’s only so much digital pictures and photographs on the screen can show about the quality and ‘feel’ of the business card, for example, which are important elements of print collateral for a brand.

While most businesses are shifting focus from the high street to the online market place, MOO.com has built their brand up online before extending to the ‘real world’, offering customers added value with the experience offered at their London store.

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