New logo unveiled for Andy Murray

Andy Murray unveiled his new logo this week at the Australian Open, and it’s had a mixed reception.

The consensus here is… it’s okay.

Andy Murray's new logo

It does a decent job of representing Murray as a player – the bold lines and sharp edges representing strength and power over finesse. However, I think that both Federer’s and Djokovic’s logos better represent the movement of tennis due to the arcs and curves.

Roger Federer's logo Novak Djokovic's logo

Branding agency behind Andy Murray’s new logo Aesop, says of their work: “It’s simple and striking, with heraldic cues that echo his dominance on the court.

We wanted to create a modern mark that captures Andy’s energy and spirit whilst subtly referencing his affinity with the number ’77’”- being the first British man in 77 to win Wimbledon, on the 7th day of the 7th month, and the name of his management company.

All in all, we feel it’s definitely ‘edgy’ and does the job it needs to do… but it’s nothing special and we won’t be buying hats and polo shirts adorned with the ‘AM77’ logo anytime soon. And we’re not keen on some of the colourful applications shown on Creative Review.

Andy Murray logo colour application

What do you think? The Guardian is asking their readers if they can design a better logo – think you can?