New sites for Cosaveli and Trois Etapes
April 1, 2014
Written by Lucy
We have recently launched two new sites for the pro-am cycle series Trois Etapes and the event organisers Cosaveli and are excited to share them with you!
Cosaveli expressed a desire to consolidate their two brands – Cosaveli, the event organiser, and Trois Etapes, the event series – and create consistency across two separate new websites.
Having successfully raised over $4.5 million for their charity partners in the first 2 years, it was important for their online web presence to support the growth of Trois Etapes, while providing a platform to raise the profile of the events.
We worked with Cosaveli to develop and consolidate their existing branding and created a brand guidelines document to help the brands remain consistent across all marketing collateral and communications. We then designed and built two sites around their great range of bold and eye-catching photography that really captures the challenge and spirit of the events.
With the events at the core focus, it was crucial to create websites that are user-friendly and can be easily updated, with the ability to evolve and continue to support new events. The use of parallax design draws attention to the great imagery and helps to showcase the innovation and aspiration of the Trois Etapes pro-am cycling series. The increasingly important use of responsive design and development also helps to reflect the versatility of the brands and means all information is easily accessible on any device.
The two new sites – cosaveli.com and troisetapes.org – now clearly define Cosaveli and Trois Etapes as separate entities while being aligned in the look and feel and clearly displaying all the information needed to enter, support and be a part of the amazing events!
Check out cosaveli.org and troisetapes.org and let us know what you think!