Oxford Dictionaries launches new online branding
Oxford Dictionaries’ new online look and logo (which definitely seems to have been heavily influenced by Beats by Dr. Dre?) feels a lot more modern and relaxed but fun, in a move away from its traditional, formal ‘non-logo‘.
The head of international marketing at Oxford University Press, which publishes Oxford Dictionaries, Daniel Stewart, said:
“Our objective was to not let online replicate print, and to move away from that kind of print branding and to give a different user experience.”
This new brand identity is set to inform a redesign of Oxford Dictionaries’ print dictionaries too. Stewart explained:
“We’ve got to figure out how the new look will fit in with print; it’s more likely print will slowly evolve. Elements will inform improvements to print design, at the cheaper end of the range first.”
We look forward to seeing what’s to come…