FitKid Childrens Fitness

Business Description

FitKid was originally started by fitness guru Rosemary Connelly in the 90’s. It has since then been bought out by it’s new owners, who are driving the business forward in a range of different ways.

FitKid specialises in fitness training for children. They also sell fun fitness equipment to parents and try and educate people with the benefits of healthy life.

Project Description

We were invited to tender for the new FitKid website as they had seen some of our past websites and they wanted to work with an agency that would take an active role in both creating the website and marketing it online.

Solution

In terms of the functionality, the website has two areas. The first part of the website is a content managed brochure site, showing information about FitKid, their franchises and what they do.

The second section of the website is based around selling fitness equipment and training classes. This offers full e-commerce functionality allowing FitKid to maintain the site themselves, take orders online and accept payments over the Internet.

Result

The resulting site offers end users a wide a varied experience online – allowing them to browse information, or buy online. The website has gained some great search engine rankings which in turn has lead to a steady stream of franchise enquiries and fitness equipment sales.

website: http://www.fitkid.co.uk