eCommerce Website is specifically tailored towards online shopping experiences. Our team look at information delivery, User Journeys, Calls-To-Action and Conversion points. Our Designs take these key areas into account so we create designs that lead users easily through to purchase.
We look to review a client’s existing site if they have one.
Our Designers work with our Marketing Team to benchmark data existing sites and pinpoint areas of opportunity – be it looking at how to increase conversion rate, average order value, repeat custom – ultimately overall revenue.
Benchmarking & Structure
Our inter-departmental way of working means that Designers can make the most of our data-crunchers in Marketing.
We can provide comprehensive benchmarking of eCommerce sites and read the data for opportunities on the new site. For instance we may see high abandonment rates in a certain part of the checkout process and be able to Design improvements to alleviate this.
We work through site-mapping, wireframing and full designs.
Each part of the processes is managed by our Project Management team. Our clients are able to communicate with our Designers at each stage to feedback. Our Designers also work in conjunction with our Developers to explore innovative ways of delivering content and user journeys.