We build fully responsive, robust & scalable eCommerce solutions that convert.

And with the ever-evolving landscape of retail and technology, we don’t believe any eCommerce website should remain static once it’s launched. Our core specialty is helping B2C & B2B businesses grow by building and continually optimising their sites to drive incremental improvements to conversion and improve their bottom line.

eCommerce strategy

Gaining an in-depth understanding of your business proposition, marketing and fulfilment of that product or service is key to helping us formulate an appropriate strategy.

We work with you to distil the essentials vs desirables for an MVP – identifying the prerequisites for launch and helping you plan an appropriate, commercially-minded development roadmap using the MoSCoW methodology.

Interface design

We are used to embracing the challenge of making your website on-brand and visually-appealing whilst engineering it to be an optimal sales platform. We know when to stand on the shoulders of giants when it comes to leveraging conventions and best practice and will test and refine designs to ensure they convert as efficiently as possible.

eCommerce web development

Over half of our in-house team are technical, with decades of experience working on both small and large-scale eCommerce website builds for multi-channel brands, as well as building solutions for streamlining operational processes.

We have built custom systems for and integrated with numerous market-leading payment gateways and third party solutions for ERP, stock/inventory management, EPOS, courier and order fulfilment (including warehouse barcode-scanning applications), user experience personalisation, analytics and CRM.

At Strawberrysoup our development process follows an iterative and agile approach. We follow a rigorous methodology for pre-deployment code review, site speed optimisation, QA testing and site migrations. We take PCI DSS compliance seriously and will provide you with the appropriate support and guidance as required.


Understanding both your short and long term business & functional requirements allows us to make informed choices when it comes to platform recommendation.

When it comes to platform, at Strawberrysoup there’s no vendor lock-in and ‘one-size-has-to-fit-all’ approach that comes with an in-house developed platform. We’re experts in building sites with leading eCommerce platforms Magento, WooCommerce and Shopify.

We’re able to extend platforms with bespoke functionality as required. If you need your eCommerce website to be integrated with your back office systems for inventory, customers or accounting software then we will work with you to create a seamlessly tied-in solution as far as possible.


We design websites with accessibility in mind and can carry out user tests to ensure that all areas are fully accessible to all users. If your site users are likely to be of varying abilities and disabilities, accessibility is particularly important.

The WAI has set out a series of ‘web content accessibility guidelines‘ or WCAG and we can review these with you to ensure we support your users.


Quality is as important to us as it is to you, so everything we build goes through extensive functional, browser and multi-device testing to ensure our projects are of the highest standard.

Our development team can design a bespoke testing scheme as required which can cover unit tests, performance tests, PEN tests and system tests.


We use Amazon Web Services (AWS) to host each and every one of our websites.

It offers unparalleled high availability, a distributed infrastructure with reduced latency to all regions of the world and the tangible cost savings – in that its on-demand infrastructure allows us to scale up/down as appropriate to significantly increase the hardware power available to your application in an agile way and ease-off when appropriate to avoid over-spending.

Each server is monitored 24 hours a day, 7 days a week ensuring maximum uptime for your site.


We have an in-house insights and marketing team that ensure tracking is implemented correctly and that KPI’s are agreed and measured properly. It’s our duty and in our interests to give you as much visibility on how well your site is performing from the outset.

Hennings Wine
Search / eCommerce
Deliciously Ella
Design / eCommerce

Have a project in mind?

Talk to one of our team today!

Get in touch