We work to understand data and use it to increase a brand’s success. Collecting data, tracking conversions and being able to determine what that data means for a brand is integral. It requires insight and knowledge of how digital works and an individual client’s goals. Metrics which may be important success factors for one brand may not matter for another. It’s important to understand this and be able to interpret data and make it work for brands.
How we work.
Our data and analytics work informs all other services we provide.
We incorporate this into every project we do and it’s crucial for continuous improvement for brands. Specific to Marketing, data and analytics will inform the strategies we create across SEO, Content, PPC and Paid Social.
Our Marketing Team hold up-to-date Google Analytics qualifications, ensuring they are up-to-date with the latest updates in GA. We have experience working with data and analytics across a broad range of sectors.
Data Insight & Research.
As well as working with data and analytics across all our services we also work on specifically commissioned research and insight projects.
Valuable insights can be gathered on chosen areas of a website or app, for instance a purchase funnel, content consumption or referral research. Understanding how and why a user behaves in a particular way on a brand’s website can open up new opportunities and highlight obstacles.
Reporting is a key part of our work for clients. We report on everything we do.
This means clients have regular updates on work undertaken and clear insight on what impact that has had for them. We use a combination of platforms pulling into interactive reports for visual and easy to understand reporting.
Our reporting always goes in line with the strategies that we create for our clients. You can read more about our strategies here.