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Marketing Strategy

Getting from ‘a’ to ‘b’.

Our marketing clients have focused strategies for each stream of work we undertake. A strategy defines goals, actions and reporting over a set period of time. It means that the work we do is focused, effective and highly measurable.

Audits.

Using an objective approach, we look at the current position of our clients in the particular marketing stream they want to evolve. 

Our audits define immediate actions, long-term work and areas of opportunity. These then form the foundation of the strategies we create and implement.

Strategy creation.

Deciding what constitutes a conversion, how these will be driven, and how success will be measured are all part of channel-specific strategies.

Using the basis of an audit we create strategies with monthly foci for SEO, Google Ads, Paid Social, Content Marketing and Conversion Rate Optimisation. Defining objectives, actions and metrics to measure, we can have a specific focus and measure results easily. These strategies then inform monthly reporting and end of campaign reports.

Strategy development.

Digital marketing strategies are never static. 

 

Like the industry, they need to develop alongside the brand. Reviewing goals through metric performance with clear reporting over set periods can highlight areas of improvement and opportunity for brands. This insight can then inform future strategies.

Ongoing work.

Strategizing and reviewing marketing work for clients ensures every aspect of the work we undertake is working towards client goals.

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