Content strategies ensure all content generated for a brand is relevant and is used to its full potential. As content is a time-intensive work stream, it’s important every piece has a clear purpose, fulfils that purpose and is distributed effectively.
Why strategise content?
Purposeful content that supports visibility for the brand and targets users at each stage in the buying cycle focuses investment in content production.
Audiences want information at their fingertips 24/7. Providing them with useful content that builds Brand Awareness, helps them in their Consideration of a brand, pushes them into the desired Purchase action and encourages Retention is the ultimate goal of our Content Strategies.
We review current content, output and distribution.
We establish where a brand wants to be and what they want their content to do for them. We also undertake competitor reviews. This audit will inform a strategy designed to meet a client’s goals.
Always keeping purpose at the forefront means that all created content is working towards meeting those objectives and goals.
We create specific actions to ensure the content is delivered.
Breaking down exactly how we will meet those objectives provides us with actions and processes that will see the content strategy delivered.
Finally, metrics and reporting allow us to measure success.
Defining the desired conversion and key metrics to measure enables easy reporting. We can see what works and what doesn’t, and adjust our strategy and output accordingly.