Strategies for Paid Search or Pay-Per-Click (PPC) advertising support work month-on-month with clear focus and reporting. Our best practice ensures that we create campaigns that are well targeted for each section of the buying cycle: Brand Awareness, Consideration, Purchase, Retention. Our strategies then give direction to ongoing optimisation with objectives and actions clearly defined to work towards the best ROI for clients.
The need for PPC strategy.
Paid Search is a complex but highly effective marketing tool.
It allows brands to reach users with Ads when they are searching for specific Keywords or fall within behavioural audiences. It is highly measurable and optimisable. Using a strategy ensures all actions are working towards the goal of a brand. It also gives clear metrics to measure against to ensure work is effective. It highlights opportunities and improvements that can be made.