7 steps to build brand advocacy into your marketing strategy

09/07/2015 / Jack Cooper

Brand advocacy. Something that should be an important part of your marketing output. After all, it is one of the cheapest and most effective forms of advertising. If you get it right, the ripple effect kicks in to action and can help to grow your business. Word of mouth is a very powerful tool, as [...

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Yahoo's new logo: Yay or nay?
09/09/2013 / Neil Dennis

Yahoo! has launched their first big logo change in 18 years! And we're not so sure about it......

Where does logo end and brand begin?

22/07/2013 / Jaime

When developing a logo, we always strive to incorporate as much of the company personality into it as possible. From many points of view, the obvious manifestation of this is to make a logo for an aviation company include a plane or clouds, right?...

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