Digital is shaking up the food and drink industry

10/05/2018 / strawberrysoup

Gaining shelf space within brick-and-mortar stores is still fiercely competitive, but eCommerce offers brands new opportunities....

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Search resolutions for 2014
19/12/2013 / Jaime

There's a lot going on in the world of search, and while there haven't been a huge amount of algorithm updates this year, eac...

The Listening Cloud
18/09/2013 / strawberrysoup

This 'Listening Cloud', created by RPA - an advertising agency in Santa Monica, visualises social media engagement with brand...

Storytelling and newsjacking with social marketing

16/09/2013 / strawberrysoup

Last week saw the return of Silicon Beach, the conference in Bournemouth that has opened my eyes to some really exciting things going on in the industry and recharged my enthusiasm for all things digital the past few years....

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Using #hashtags for marketing
23/08/2013 / strawberrysoup

When used well, hashtags can be a great tool for a brand, (Twitter modestly claims that they are 'one of the most valuable as...