TEDxPortland Identity and Design

TEDxPortland approached Wieden+Kennedy to create a unique and memorable identity for their event, the first of its kind in Portland. W+K Studio designers Sarah Hollowood, Steve Denekas, Ken Berg and Derek Kim were tasked to art direct and design their entire identity from scratch.

Their brief was simple: Crossroads. We decided to use a lenticular-effect as the unifying aesthetic for the identity. It was a simple and effective solution to their brief; it uses the motion of the lenticular to create a visual crossroad. The adaptability and versatility of the aesthetic they developed allowed them to easily translate it into different mediums ranging from print, to interactive and motion design.

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