The Listening Cloud

This ‘Listening Cloud’, created by RPA – an advertising agency in Santa Monica, visualises social media engagement with brands with coloured ‘lightening’ and looks pretty awesome!

The Listening Cloud uses custom-built software to collect social media data and lights up red LED lights for a Facebook like, blue for Twitter mentions and purple for Instagram activity.

The best bit? It’s not really that difficult to make, and they’ve posted a tutorial video to show us how!

Found on Protein