Topshop fashion show in Virtual Reality

Topshop has joined forces with 3D technology agency Inition to bring digital technology to London Fashion Week by creating a virtual reality world of their AW14 fashion show.

The high street fashion retailer ran a competition asking fans to share their LFW style on Facebook, Instagram and Twitter. Five winners were invited to take a seat on the virtual front row of the Topshop Unique AW14 show live and in 3D by donning stylish virtual reality headsets in the window of their Oxford Circus flasgship store.

Topshop Unique in Virtual Reality Topshop Unique in Virtual Reality

As well as being able to watch the models walk right past them as if they were really there, the headsets allowed them to look up at the Tate Modern ceiling and around at the celebrities virtually sat next to and behind them!

They’re also offering the experience out to everyone at their Oxford Circus store yesterday and today from 11-7, so if you can, get down there today to re-live the Topshop Unique show virtually…

Topshop Unique in Virtual Reality

Images and info from Topshop’s blog.