Designing a bold new website for a leading English school.

Web Design & Development

Wall Street English is a leading English school with over 400 learning centres in 27 countries. They approached us here at Strawberrysoup to help them redesign and restructure their website to increase lead generation for both students and franchisees, allowing the business to grow further.

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Key considerations

 

Lead generation

Lead generation was the key focus of the entire project. Wall Street English required their new site to generate more leads for potential students and franchisees. This was achieved through improved content and simplified user flows.

Sitemapping

With such a vast site, we looked at their user journeys, analytics and content to streamline the user experience and ultimately push users to start learning English.

Imagery

Photography was a key part of the designs, with a focus on stunning location photography and friendly, casual student photography.

Consistency

Consistency was key to the designs and layout. We ran the brand through the entire design of the site to ensure it was uniform and used according to the guidelines. This resulted in a crisp, clean site that’s noticeably Wall Street English.

A word from
Scott / Project Manager

“Working closely with the team at Wall Street English was an integral part of the project. We ran daily and weekly meetings and sprints to ensure the site we delivered was perfect for the client”

Content consistency

Throughout the entire design and development process, we rewrote all the content and copy from the previous site in preparation for the new site. This involved restructuring and streamlining their communications so that they were clear, concise and relevant to the user and their specific point in their user journey. This was a vital part of the site to ensure the user would continue through the process.

Mobile in mind

The Wall Street English site was designed from the ground up, with mobile in mind. Each page was designed to work fluidly on desktop, as well as mobile. This ensured a seamless user experience across different devices.

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More work.

 
University of Chichester
Design / Digital
  Explore Learning feature image - Education Website
Explore Learning
Branding / UI & UX / Web Design & Development

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