The need to invest in social media as a marketing tool is only becoming more important as the usage increases. Both B2C and B2B companies successfully use social media to increase brand exposure, boost web traffic and gain market insights.
Social media is also a great way of gathering feedback from a passionate community. With 68% of people saying that they trust online opinions from other consumers, it’s important for brands to have a good online presence to encourage your customers to sing your praises online!
Strategy and planning
As a leading social media agency, we don’t just jump in. We listen to your business, understand your market and then plan. Social media marketing needs to be integrated into the bigger picture so knowing your marketplace as well as you do is critical.
Brands trust us to be their social media marketing consultants. Detailed research, clear thinking and strategic planning forms the basis for us to create and manage successful campaigns proven to raise brand awareness and drive sales.
Digital marketing campaigns often make use of numerous digital platforms and social media channels. These channels, such as YouTube, Facebook, Twitter, Instagram and Pinterest, all require maintenance and management.
We manage the curation, creation and posting of content as well as responding to customers comments and questions. Everything we publish upholds and enhances a brand’s reputation, from the imagery used to the tone of voice and vocabulary.
Social marketing apps
Facebook apps are a great way make your brand’s page more dynamic. Whether it’s a fun game, a competition, an interactive place to learn more about your brand or a map showing where your product is available, it gives your customers another reason to come back.
Our social, design and development teams work in unity to create brand enhancing apps that have proven to massively increase reach and followers. We can also take social to your website by building a hub of your social feeds or the chatter around your brand, a great dynamic brand building tool.
The content published by your brand should reflect and enhance the image you want for a brand. Content marketing is a powerful branding tool, and in the crowded digital world it’s important to create content good enough to stand out above all the noise and be shared.
The majority of consumers spend large amounts of time on social networking sites and for a brand that wants to be seen, it’s important to be where the people are looking.
Using built-in social network advertising tools, we can target an audience so precisely so that the right people are seeing your message, proven to receive higher click-through-rates and better ROI.
Marketing in the digital age is all about being sociable. It’s about having two-way conversations with your customers rather than just broadcasting messages. Consumers now expect to be able to tweet you if you have a complaint, tag you in a photo of your product on Instagram, or have a say in new flavours on your Facebook page, for example.
We make sure that your customers are being listened to and respond on behalf of your brand, keeping customers happy and loyal while building a positive brand image.
Reporting & measurement
With social media, there’s a whole new world of data, insights and tracking out there. Regular reporting informs future campaign strategies and ongoing activity and is central to all of our social marketing activity.
We’ll create detailed reports of your audience demographics and geographies, the reach of your posts, how many people click through to your website and make purchase and analyse what kind of content helps to generate higher interest and engagement.
If you’d like to find out more about how our social media agency can help you, why not: