What should be on your website homepage?

The purpose of the homepage has changed over the past few years, so it’s worth rethinking what your homepage looks like and the content on there.

This ‘Whiteboard Friday’ post on Moz this morning details the changes in what users are looking for and what should be on a website homepage. It’s not about explaining the brand with lots of keyword-saturated text anymore, it’s far more targeted.

Click here to watch Rand Fishkin tell you more, and see the whiteboard roundup below!

What should I put on the Homepage? whiteboard