Digital launch for action sports lifestyle, clothing and fashion brand, Animal.
Following a competitive pitch process we were delighted to be chosen as Animal’s chosen digital partner. As an agency we pride ourselves for possessing both the creative design skills alongside the in-depth technical know-how to execute anything a client could require. The first project that we were to work on with Animal was the merging of their original two sites, one brand and one e-commerce, into a single entity. The brand was looking to re-align themselves so a slight re-design carried out by their internal team brought the site design together. The internal team worked closely with us to ensure the sites would be web suitable.
We achieved seamless integration between the brand and eCommerce website, making it easier for users to purchase products whilst getting a feel for the Animal brand.
With aggressive timescales to be met, we pushed the build through (with a few late night pizzas!) from initial design to testing and launch in just 6 weeks. The new site is heavily social with integrations from various feeds, and is media rich featuring video, imagery and news from their various sponsored riders and sportspeople. The brand site is now hosted with us on our own servers while a popular cloud commerce solution continues to run their e-commerce platform.
As the first stage of our journey alongside Animal we are extremely happy with the results. We achieved seamless integration both technically and viably between the two sites making it easier for people to both get a feel for the brand and buy products. We can’t wait to get started on the next exciting project… Watch this space!
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