FTT Global chose Strawberrysoup to design their new identity, brand guidelines and printed collateral. Following the success of this project, we were then asked to design and develop their new WordPress website.
FTT Global was founded on a frustration that it is often far more difficult to transfer money across different countries than it needs to be.
They wanted to establish a new brand identity to compliment their transaction system which focuses on providing businesses and consumers with the service they need and a positive user experience.
“The website needed to enable people to make international transactions and view exchange rates, all whilst communicating the white-labelled capabilities of their FX system.”
After developing a brand to communicate both the professional and personable sides of FTT Global, the website was designed mindfully around what users need to use the site for and the need for positive user experience.
The end result is a simple dashboard-style layout of transferring money and, because it was vital for the user interface to be clear and easy to use, we built the user journey around 3 quick and simple stages and made sure to communicate this 3-step process to users.
We also directed introductory videos created by our commercial partner Millstream Productions to help explain the FX system and process while also providing more depth to the brand identity.
It’s key for FTT Global to be able to stay ahead of the game and make sure that their site continues to evolve, both in terms of look and functionality, so we will be working closely with FTT Global to provide ongoing consultancy and support for the foreseeable future.
If you’d like to find out more about our design services, why not: