Iron Fist Clothing is popular US-based clothing brand which has launched in the UK and throughout Europe.
The Iron Fist brand has been steadily gathering a following which includes some very prominent celebrity clients both home and abroad. Their alternative style and creative approach spreads over a wide range of exciting clothing and accessories.
With the brand going from strength to strength, the client felt it was time to make the move from being an exclusive trade supplier to providing the product direct to consumers through a new online platform. After progressing through a competitive process, Strawberrysoup was chosen to help them implement this move in designing and developing a sophisticated site based on our own CMS and e-commerce platforms.
Our design team worked closely with the client to design a website incorporating all the functional elements necessary for the ideal e-commerce site, while communicating their unique brand identity. The build included highly technical elements such as integration into the company’s packing and distribution infrastructure and Sage accounting system.
To add to another dimension, we supplied a custom mobile site allowing users to browse the product range on the move, fully integrating with the new desktop site. Not to neglect the trade customers, we provided a custom area tailored specifically to their needs incorporating bulk order uploads and easy one-click re-ordering.
Since the launch of the site we were happy to hear that the new platform has already exceeded expectations for the client. Products are flying out of the door and the first year turnover through the new e-commerce website stood at over £3m. The bespoke system for trade orders has reduced processing times, significantly freeing up staff to attend to other parts of the process. The platform is hosted by us on our own servers and the client enjoys 24/7 support from our tech team. We look forward to working with the Jackson Distribution team again in the near future.