Oasis Overland is the industry leader in the worldwide overland travel industry. They run a series of truck trip adventures throughout Africa, South America and The Far East.
Oasis Overland has always been an example to the rest of their industry, defining the way things should be done.
We were approached to redevelop their online presence into a full solution for their business. Up until then, their bookings and back-end admin work had been undertaken manually or on various enterprise systems.
This was time consuming and increased the opportunity for human error. We worked with them to devise a new management system that encompassed all areas of their business in one place which would be integrated into the new website.
We began researching the market and the company; really getting to know their audience and what they wanted from the site. The consumer for this kind of trip is quite niche as the trips run for a lot longer than most people would be able to take on annual leave.
The trips are wide ranging and involve the opportunity to really see the world first hand – we had to make sure that this amount of detail could be communicated on their site.
Each trip had to have its own detailed page with maps, trip photos from past travelers and crucial pre-trip information. The back end management system we developed was customised for their business and enabled all trip management, payment and administration to be undertaken online.
We have worked with Oasis Overland since 2007 as they have continued to grow. As their digital partner, we have helped them stay ahead of the field when it comes to their online business.
They are able to consult with us on a weekly basis if necessary to share ideas and develop new functionality.
Check out their website www.oasisoverland.com to find out more.
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